Building the Business Case for Supporting Working Caregivers

Employee retention, productivity, and competitive advantage—these are top priorities for any business leader. A study by Care.com found that offering senior care benefits positively impacts recruitment (76%), retention (76%), and productivity (78%). Employees with access to these benefits reported an average savings of $2,909 annually.

Why Should Businesses Care?

Reduced Absenteeism: Caregiving-related absences cost U.S. businesses an estimated $25 billion annually (AARP).

Improved Productivity: Employees who feel supported in their caregiving roles are more engaged and productive. $1.3 billion is lost in productivity a year in Canada alone.

Enhanced Employer Branding: Companies known for family-friendly policies attract top talent and foster loyalty.

But it all starts with a vision and a value proposition to get the right stakeholders on board.